Date of Publication : 16, May, 2020
Date Of Acceptance : 13 May, 2020
Author: MAHMUDOVA ZARRINA
Area of research / Subject: Importance of Marketing Strategies In The Hotel Industry / International Hospitality and Management
Hotel industry is one of the most important sectors of tourism sphere. Uzbekistan has targeted to make tourism as an important sector of economy and number of measurements have been adopted to improve this sphere by 2025. This article analyses the current hotel marketing strategy in Uzbekistan, as well as in Samarkand region. Also investigate foreign successful theories and strategies have been suggested to implement them most suitable one in Uzbekistan case.
Keywords: tourism, marketing strategy, concept of hotel marketing, customer experience, hotel services,
Cite this article:
Author(s), MAHMUDOVA ZARRINA, (2020). “The Importance of Marketing Strategies in The Hotel Industry”. Name of the Journal: International Journal of Academic Research in Business, Arts and Science, (IJARBAS.COM), P, 66- 74. DOI: http://doi.org/10.5281/zenodo.3831533 , Issue: 5, Vol.: 2, Article: 7, Month: May, Year: 2020. Retrieved from https://www.ijarbas.com/all-issues/
Published by
AND
ThoughtWares Consulting & Multi Services International (TWCMSI)
Keywords : tourism, marketing strategy, concept of hotel marketing, customer experience, hotel services,
DOI (Digital Object Identifier) Number: http://doi.org/10.5281/zenodo.3831533
| Serial: 7 | Download | Page: 66-74 |