The overall goal of the study is to assess the roles of south Sudanese women entrepreneurs in small business development and sustainability and women are willing to take action in business and contribute to the nation’s economic growth. The study employed a sample size of 35 respondents. The respondents were selected using a simple random sampling method and purposive sampling. In this study, questionnaires and interviews were employed as the primary data gathering tool. The data gathered in the field was analyzed using the statistical package for social sciences (SPSS) version 16.0, which included descriptive statistics like percentages as well as inferential statistics like frequencies percentages analyses. The objective of this paper is to investigate to study the available support services of south Sudanese women entrepreneurs in juba, to explore the constraints and challenges faced by women entrepreneurs to suggest some policy recommendations to overcome these constraints, to study the government cooperation on the women entrepreneurs development program in south Sudan, to study the SWOT analysis of south Sudanese women entrepreneurs in south Sudan. The research used a qualitative and quantitative research design using in-depth interviews and focus groups. The findings were that the challenges were identified as impediments to south Sudanese women business entrepreneurs, which comprises lack of education and training, lack of access to finance, gender discrimination, negative attitudes and inadequate resources. Recommendations were made to south Sudanese women entrepreneurs, to the government of South Sudan and other stakeholders. The research, therefore, recommends that attention there is need for regular seminars, conferences and workshops for the owners of the small business among the women entrepreneurs in order for the region to experience rapid and sustainable economic transformation desired in South Sudan market.

Keywords: South Sudan, Business Management, Innovation, Women Entrepreneurs, Women Entrepreneurship, Challenges,

Cite this article: